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Independence Day 2021: Snapchat Brings filter to the celebration

This Independence Day Snapchat has something special for its Indian users. The social media platform has brought its augmented reality (AR) feature ‘Landmarker’ to New Delhi’s India Gate. The feature will allow Snapchat users, aka Snapchatters, to superimpose augmented reality experiences on top of the historic monument. Alongside bringing Landmarker to India Gate, Snapchat has introduced exclusive image filters that it calls ‘Lenses’ to let its users in the country virtually celebrate the 75th Independence Day by creating customized photos. The app has also created a hashtag #MeraBharatMahan to showcase different creations from Indian users.

Snapchat users coming close to India Gate will be notified to point their cameras at the monument. This will add an AR layer to embellish India Gate with the tri-colour.

In addition to the expansion of its Landmarker feature, Snapchat has brought new AR Lenses for the occasion of Independence Day. Users can also use the #MeraBharatMahan hashtag when sharing their short videos on the app to get a chance of showcasing their creations on its Spotlight feed.

Here is what Durgesh Kaushik, Head of Market Development at Snapchat India says about the new filter, “Snapchat’s Landmark Lenses enable augmented reality experiences that can transform the world’s most iconic landmarks in real-time. Landmark for India Gate in Delhi marks Snapchat’s third Landmark Lens in India after The Gateway of India in Mumbai and the Taj Mahal in Agra.”.

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